In our industry, a strong alliance knows no bounds. Associated Wholesale Grocers (AWG) is celebrating the success of a 15-year collaboration with Givex, renewing the partnership to continue supporting over 600 independently owned supermarkets.
“We couldn’t be happier to continue our relationship with Givex,” Randy Lane, AWG’s Director of Advertising and Marketing, said. “To continue to leverage Givex Rewards’ capabilities from traditional loyalty program essentials like points and fuel programs to matching vendor deals with shopper history, personalized coupons, and more helps us drive sales for our member retailers.”
In 2015, AWG rolled out the Shopper Engagement Platform (SEP), its in-house loyalty, digital coupon, and data marketing program, a release explained. It was originally powered by Loyalty Lane, which became Givex in 2022, and is now used by more than 600 member retailer locations, processing over $3 billion in retail sales.
Additionally, over 500 AWG retail locations are receiving exclusive digital coupon content created by AWG and its authorized vendors through Givex’s proprietary Enterprise Coupon Portal (ECP).
“Givex has been a true partner as we work together to provide value for our retailers and ways to engage the vendor community with the value of SEP,” added Stacy Bowen, AWG’s Vice President of Sales, Support, and Solutions.
Givex will be showcasing its Rewards and Community Rewards solutions at the 2023 NGA Annual Conference in Las Vegas and at AWG’s 2023 Annual Innovation Showcase, taking place in Overland Park, Kansas, from March 20–22.
“Our partnership with AWG has been incredibly successful since 2007 and continues to grow. The program’s focus is two-fold: providing value for the retailers’ shoppers and driving sales and profits for the grocery retailers,” said Bill Gray, President of Givex Rewards. “Now, with the support of Givex’s full suite of solutions and global footprint, we are primed for growth across all channels in the grocery space.”
How will this partnership continue to grow and uncover valuable opportunities for AWG's retail network? Stick with DMN to find out.
