In the cheese sector, major news has landed. Atalanta recently announced the successful acquisition of Mt. Vikos, a brand known for its line of Greek feta and other spreads.
“We are delighted to welcome Mt. Vikos into our family. This acquisition is a testament to our dedication to providing our customers with the highest quality products. Mt. Vikos has a long-standing tradition of excellence, and we are excited to build upon its legacy. As consumer awareness of authentic Greek products continues to increase, we felt it important to grow our presence in this category,” remarked Tom Gellert, Atalanta’s President.
As a press release explained, this strategic move is a significant milestone in Atalanta’s commitment to expanding its product portfolio and delivering outstanding quality to its consumers.
“Mt. Vikos is a perfect addition to Atalanta’s current portfolio of Greek products and strengthens our offerings in the category,” added Gellert. “It expands our assortment by adding shelf-stable Greek spreads and award-winning Greek Cheese, including Barrel Aged Feta.”
The acquisition of Mt. Vikos includes a range of PDO (Protected Designation of Origin) imported Greek specialty cheeses crafted using traditional production methods with non-GMO sheep and goat’s milk. Mt. Vikos offers various artisan Feta varieties and spreads, including organic grass-fed, traditional, and barrel-aged, with unique flavor profiles.
The brand itself will continue to uphold its commitment to quality and authenticity, with the advantage of Atalanta’s vast resources and expertise across the retail/foodservice industry.
Exciting news indeed! Stick with Deli Market News as we continue to deliver the latest in specialty.