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Atoria’s Family Bakery Reinvigorates the Grocery Store

Atoria’s Family Bakery Reinvigorates the Grocery Store


GILROY, CA
Monday, January 13th, 2020

Atoria’s Family Bakery, previously known as California Lavash, crafts its bread with care at a family-owned and operated bakery. With rising health and transparency concerns from consumers, more wholesome products are growing in demand on stores’ shelves. That’s why the specialty bakery has partnered up with nationally-known retail dietitian, Barbara Ruhs, M.S., R.D.N., to share insights on why stores can benefit from carrying Atoria’s wholesome lavash, naan, and pita breads.

Barbara Ruhs, M.S., R.D.N.“Now, more than ever, customer demand for transparency is driving change within categories throughout the supermarket, and to dietitians’ delight, customers are reading the back of the package to find ingredient lists and comparing nutrition facts labels,” commented Ruhs. “Smaller companies, like Atoria’s Family Bakery, are leading the way with clean labels, more wholesome ingredients, and healthier food innovations.”

With a fresh rebrand and logo to match its fresh breads, Atoria’s provides better-for-you products that contain 11 ingredients or less, which attributes to a fresh-tasting and high-quality product. According to a press release, the flatbread company’s lavash, pita, and naan are beneficial to a store’s health and wellness strategy, including these reasons as well:

  • Health-conscious consumers drive sales
  • Protein-power
  • Family run businesses are trusted
  • Simple ingredients, whole foods
  • Global cuisine inspires everyday eating
  • Shorter shelf life, better quality

The flatbreads are baked with no artificial colors, flavors, or preservatives. They can last 12 months when shipped frozen, and all items last 28 days when refrigerated.

As more bakeries and companies align with wholesome and nutritious demands, Deli Market News will continue reporting on the latest in the specialty food sector.

Atoria's Family Bakery
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In This Story


California Lavash is now Atoria’s Family Bakery. Thank you for bringing our flatbreads into your homes these last 30 years. We are excited to share our new name with you all and honor our...