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Babybel® Launches the First Range of Functional Snacks in the Category, Babybel Plus+

Babybel® Launches the First Range of Functional Snacks in the Category, Babybel Plus+


CHICAGO, IL
Tuesday, January 12th, 2021

The iconic red wax-sealed cheese is about to become even more sought-after. Recently, Babybel® announced a new range of functional dairy snacks available in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

“We’re excited to plus up the goodness of Babybel with an extension that offers families an easy way to get the added nutrients they are looking for in the same playful format they love,” said Melanie Nemoy, Babybel USA Brand Director. “Both variants also provide a good source of calcium and protein, contributing further to the small ways consumers can support their overall wellness this year.”

Packing a powerful punch of bite-sized benefits with the same cheesy, delicious taste consumers know, Babybel Plus+ will reportedly introduce the first functional dairy snack in the category.

Babybel® announced a new range of functional dairy snacks available in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins

Like all Babybel products, Babybel Plus+ also contains no artificial preservatives, colors, or flavors. Available in six-count packages, shoppers can find Babybel Plus+ Probiotic and Babybel Plus+ Vitamins at retailers nationwide starting February 2021 for a suggested retail price of $4.49.

Noteworthy points for each product are as follows:

  • Babybel Plus+ Probiotic: Contains billions of live and active cultures of the LGG® probiotics strain, with evidence to suggest immune health benefits when consumed as a part of a balanced diet and healthy lifestyle
  • Babybel Plus+ Vitamins: Provides a good source of Vitamins A and B12, which are known to support eye health and metabolism, respectively

Since the impact of the coronavirus took hold in the U.S., family snack habits have shifted. From all-day snacking and indulgences in the early months of stay-at-home orders to a growing emphasis on health and wellness heading into 2021, brands are answering the changing needs. As noted in the press release, the sales growth of products with probiotic or prebiotic claims was up 14 percent this year versus the year prior.

For the latest updates in the industry, keep a tab open for Deli Market News.

Bel Brands USA
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