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Babybel® Plant-Based Partners With Actors Jason Biggs and Jenny Mollen for Valentine’s Day; Melanie Nemoy Comments

Babybel® Plant-Based Partners With Actors Jason Biggs and Jenny Mollen for Valentine’s Day; Melanie Nemoy Comments


CHICAGO, IL
Thursday, February 2nd, 2023

You never know where you will find love, but Bel Brands USA’s Babybel® brand thinks it might be within the signature wax packaging of its Babybel Plant-Based cheese. With Valentine’s Day approaching, the supplier has teamed up with actors and spouses Jason Biggs and Jenny Mollen to launch the Babybel ‘First Time’ Experience to encourage cheese lovers to taste the vegan offering.

Melanie Nemoy, Brand Director, Bel Brands USA“Mini Babybel is a delicious, creamy snack for cheese-lovers of all ages, and we’re thrilled to be able to continue to grow with our fans and meet different lifestyles and evolving preferences with Babybel Plant-Based,” said Melanie Nemoy, Brand Director at Babybel. “We know there can be nervousness and anticipation when it comes to trying your first plant-based cheese. We’re excited to make sure the first time is a great one with Babybel Plant-Based, by offering the taste and texture consumers already know and love.”

To support consumers losing their V card (vegan card), the brand is giving them the opportunity to win its ‘First Time’ Experience kit. The kit features an exclusive Babybel heart-shaped box of plant-based cheese, a set of wine glasses, a cheese snacking board, two matching ultra-soft robes, and a cozy blanket, a release stated.

Babybel has teamed up with Jason Biggs and Jenny Mollen to encourage shoppers to try Babybel Plant-Based for the first time

As more shoppers become “vegan-curious,” Babybel Plant-Based has more than doubled sales expectations. For retailers, that means now is the perfect opportunity to capitalize on not only the product’s popularity, but the plant-based sector as a whole.

Currently, Babybel Plant-Based is available in a 6 ct bag at Trader Joe’s and other national retailers, including Kroger, Whole Foods, Meijer, and more for an SRP of $5.39.

Will your store be the next to join the list?

For more industry love and updates, keep reading Deli Market News.

Babybel®
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