Where there are obstacles, some see opportunities. This sentiment continues to ring true in our industry, especially across the distributor and foodservice sectors. In the face of change, Baldor Specialty Foods has launched a new strategy to maintain momentum and continue food distribution across the U.S. The distributor recently launched a home delivery service program in New York City, delivering popular dishes from restaurant partners straight to the consumer.
“With so many of us still unable to enjoy our favorite restaurant dishes because of the pandemic, we decided the next best thing was to bring these restaurant dishes to our home delivery customers,” remarked CEO TJ Murphy, in a statement taken down by Bronx Times.
Dubbed “The Restaurant Series,” this new strategy recreates dishes from a growing list of Baldor’s restaurant clientele ranging from four-course meals to meal kit-style offerings.
The program, which is currently only available in New York City, may expand to some of the other markets Baldor serves along the East Coast.
“As we strive to provide our home delivery customers with exciting new meal options, we will continue to work with new restaurant clients and chefs to share more exceptional dishes over time,” said Benjamin Walker, Vice President of Sales and Marketing.
There is much to be gleaned from our industry leaders who are also tapping new visions to execute growth including retailers like Kroger and H-E-B—keeping supply and demand going during these unprecedented times.
To keep up to date with the latest from our industry's leaders, check back in with the team at Deli Market News.