In order to expand the reach of authentic Balsamic Vinegar of Modena, the Consortium for the Protection of Balsamic Vinegar of Modena (Consorzio Tutela Aceto Balsamico di Modena) has signed a three-year agreement with Culinary Institute of America (CIA) Consulting. The agreement, part of the program “Balsamic Vinegar of Modena, The Original - Protected Geographical Indication from Europe,” represents a bold step forward by the Consortium to increase its presence within the American culinary space.
“This partnership is one of the most important parts of our U.S. project, and we are pleased to reconfirm our collaboration after the excellent work done in the last three years,” remarked Federico Desimoni, General Manager of the Consortium. “We want to transmit the added value of this product that is deeply rooted in the tradition of our territory. We are pleased with the results our initial collaboration with CIA Consulting generated.”
The Consortium entered into the collaboration to promote the value of the product as well as its authenticity, safety, traceability, and labeling guaranteed by the European trademark protection. The project champions awareness about authentic Balsamic Vinegar of Modena and seeks to educate both future chefs and home cooks to choose authentic products.
CIA Consulting, according to a press release, is a business unit of The Culinary Institute of America, and this new partnership will drive the Consortium’s ability to highlight the versatility of Balsamic Vinegar of Modena to the next generation of chefs.
In the first year of the partnership, the Consortium will host a virtual informational session in addition to kicking off an annual competition that will challenge students to demonstrate their favorite and unique uses of Balsamic Vinegar of Modena in a 60-second video.
Partnerships will continue to drive the reach of specialty foods, so stick around with Deli Market News to find out the latest in industry news.