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Bard Valley Natural Delights® Drives Peak Medjool Date Ramadan Sales; David Baxter and Kamal Zeewari Detail

Bard Valley Natural Delights® Drives Peak Medjool Date Ramadan Sales; David Baxter and Kamal Zeewari Detail

Thursday, February 24th, 2022

Kicking off April 2, Ramadan is quickly approaching, meaning that it is a key time to start adding dates to your aisles to take advantage of the prime promotional period. Offering its 2, 5, and 11 lb window boxes, Bard Valley Natural Delights® has just the fast-breaking fruit you need to meet shopper demand.

David Baxter, Director of Marketing, Natural Delights“Our large window boxes are not only appropriately sized for Ramadan consumption but are also a beautiful gift box,” said David Baxter, Director of Marketing for Natural Delights. “Now is the time to start planning in-store promotions, as many shoppers who celebrate Ramadan will be purchasing multiple boxes by mid-March and into early April at the latest.”

According to the release, Medjool dates are considered a “blessed fruit” and are especially popular during Ramadan because it is common practice to start each morning with three to five dates and to break one’s fast with two to three dates thanks to their nutrition density. Medjool dates are also incorporated throughout each evening’s feast in main dishes, sides, and desserts.

As Ramadan approaches, Bard Valley Natural Delights® is offering a wide variety of displayable products for its Medjool dates to capitalize on bulk holiday sales

As a result, expect your customers to seek out this sweet and delicious fruit with bulk purchases starting in early and mid-March, both for themselves as well as gifts for family and friends.

Kamal Zeewari, Business Development Manager, Natural Delights“Since consuming dates is considered an act of worship and source of blessing to the Muslim community, it’s important that shoppers find the best quality product on shelves,” said Kamal Zeewari, Business Development Manager for Natural Delights. “Natural Delights not only offers the best whole and pitted Medjool dates, but a variety of innovative products and recipes that add value to every meal or snack on the table.”

The company is preparing for this heightened demand by offering a wide variety of displayable options. One of the best ways for retailers to catch eyes and increase sales, noted the company, is to promote with large size boxes or tubs in highly visible areas with festive merchandising displays starting the first week of March. Additionally, Natural Delights is offering a free, downloadable Ramadan Recipe Guide with popular recipes and practical planning tips, which retailers can share on their websites or social media pages.

To stay updated on promotional opportunities and merchandising strategies, keep a tab open for Deli Market News.

Bard Valley Natural Delights®