Competition is getting ever fiercer in our industry, and players like the Barry Callebaut Brand are aiming to keep brands on their toes. Recently, the global confectionery manufacturer announced the launch of the Indulgence Playbook, a guide for North American food manufacturers on competing within the indulgence market, and its latest chocolate innovation, Caramel Aura.
“We are so excited to reveal our latest caramel product, Carmel Aura, and our industry resource, the Indulgence Playbook,” said Laura Bergan, Director of Barry Callebaut Brand. “Through consumer research, we created the Indulgence Playbook with tactics and methods to help brands succeed in evolving consumer tastes and meet the needs of the premium indulgence market. To help brands meet those premium standards, Caramel Aura is the easy product solution that will elevate and capture consumer’s interests. We’re excited to see the industry expand their definition of indulgence and utilize our strategies to create products that provide indulgent experiences for everyone.”
With the growth of the premium category in the last year, indulgence has become a key driver in the market. According to the release, indulgence is a premium experience of taste and comfort, and consumers want products with a clear added value. To help brands tackle this challenge in the premium indulgence market and appeal to those consumers, the Barry Callebaut Brand created the Indulgence Playbook, a multi-asset tool designed to highlight market insights, product solutions, and application and concept ideas to win in the market. In addition, the Indulgence Playbook is comprised of strategies and concepts to innovate or renovate your line of products so that they stand out with premium positioning.
As caramel maintains a hold in the top premium categories and flavors consumers seek out, the Barry Callebaut Brand is giving manufacturers a leg up with its latest chocolate innovation—Caramel Aura. The caramelized white chocolate is made with caramelized milk powder and sugar with no color or flavor added.
Available in Caramel Aura melting chocolate and chips, food manufacturers can elevate their brands and treats into a delectable and indulgent experience with:
This newest addition to Barry Callebaut’s caramel collection gains its premium and decadent flavor experience due to the craftsmanship of specialized ingredients in combination with the fine-tuned processing which delivers a creamy, warm, memorable, and flavor-forward caramel experience. Aligned with the sustainability indulgence strategy, Caramel Aura is also a Cocoa Horizon product that supports farmers and protects the planet through the Cocoa Horizons Foundation.
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