The household dairy brand is expanding its product lineup to include more cheese-loving consumers. As plant-based products continue to build interest, Bel Brands USA is slicing out a bigger piece of the wheel with the introduction of Nurishh, its first exclusively plant-based cheese brand.
“Food plays a big role in cultivating happy and healthy moments because the simple act of sharing a meal holds the power of bringing families together,” said Florian Decaux, Plant-Based Acceleration Director for Bel. “Nurishh can help you create dishes that bring everyone to the table—like a perfectly melted grilled cheese or a delicious cheesy pizza.”
Today’s households are full of all kinds of different diets and food preferences—from lactose-intolerant to vegan, and everything in between—which can make planning meals fit for everybody a bit tricky. As one of the first traditional cheese companies to include plant-based cheeses in its product portfolio, Bel Brands is striking the balance of genuine cheesy taste, reliability, and comfort with plant-based goodness with its new Nurishh brand.
According to the release, the brand is guided by Bel’s French cheese-making expertise and is certified plant-based and lactose-free. Nurishh also serves up a good source of calcium and vitamin B12 and contains no artificial colors or flavors. The new brand is available in six delicious varieties in two forms:
By expanding its product offerings beyond traditional cheese products, Bel is furthering its mission to become a major player in the healthy snack market as it diversifies through growth in dairy, fruit and plant-based products.
Nurishh will be available at select retailers and via Amazon Fresh in April 2021, with nationwide in-store availability increasing throughout the year.
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