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BelGioioso Fuels Holiday Demand With Seasonal Campaign, Cross-Merchandising Insights, and More

BelGioioso Fuels Holiday Demand With Seasonal Campaign, Cross-Merchandising Insights, and More


GREEN BAY, WI
Tuesday, December 17th, 2024

CreamyGorg® stuffed dates. Crescenza & Artichoke Panzanella. Mozzarella Fritta Stacked Eggplant Parm. When it comes to delicious recipes utilizing BelGioioso’s cheese portfolio, the options are endless. As the holidays spark increased demand for quality ingredients, the cheesemaker is appealing to shoppers with a festive campaign, promoting its cheeses as main ingredients with plenty of recipe inspiration.

Sofia Auricchio Krans, Project Manager, BelGioioso“Consumers are looking for special cheeses for holiday entertaining boards, and BelGioioso’s wide selection will accommodate their needs,” shared fifth-generation cheesemaker Sofia Auricchio Krans. “We suggest including three to five cheeses on a board, with a fresh selection like Burrata or Crescenza-Stracchino, a medium flavor like Fontina or Asiago, and a sharp or blue selection like American Grana®, Sharp Provolone, or CreamyGorg®. Our Snacking Cheeses are the perfect easy choice for snacks on the go. Cheesy comfort food for family gatherings is really on the menu this time of year, and our new Baking Fresh Mozzarella is great for baked applications. Our Provolone cheese varieties are great melters with abundant flavor for baked lasagna and pizzas.”

To support this seasonal demand, BelGioioso has rolled out its Share the Joy campaign, which invites consumers to indulge in the rich flavors and premium quality of BelGioioso Cheeses with special holiday offers. The campaign allows consumers to choose from a large selection of BelGioioso Cheeses, including classics like Parmesan, Asiago, and Gorgonzola, as well as specialty varieties like Sharp Provolone, American Grana, and Burrata.

When it comes to delicious recipes utilizing BelGioioso’s cheese portfolio, the options are endless

“Whether hosting a festive gathering or looking for the perfect gift, our cheeses are sure to delight,” Sofia added. “BelGioioso Cheeses are crafted using traditional Italian methods and the freshest, highest-quality milk. Each piece is bursting with flavor and artisanal character.”

An electronic recipe booklet features a variety of creative recipes set to inspire consumers to add more cheese to their carts. Basket rings can be further increased using a few successful merchandising strategies.

BelGioioso has rolled out its "Share the Joy" campaign, which invites consumers to indulge in the rich flavors and premium quality of BelGioioso Cheeses

“Retailers may want to cross-merchandise with items across store departments, showcasing secondary displays in key traffic areas,” Sofia advises. “BelGioioso has a gift-worthy selection of beautifully packaged cheeses, allowing many display opportunities for retailers and options for creating curated cheeseboard selections that are perfect for gift-giving.”

For more cheese info, check out this video featuring Sofia Auricchio Krans utilizing BelGioioso’s artisan selection of cheeses in easy appetizer recipes.

Keep reading DMN as we relay the latest merchandising insights.

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