The new year has many companies feeling energetic, with Ben E. Keith Company announcing strategic leadership changes in order to address regulatory matters affecting business operations. Former Vice President of Marketing and Legislative Affairs James Hallam will be stepping into the newly created role of Chief External Affairs Officer.
"Working in a business and political environment that is constantly changing, it is imperative that we have a proactive, focused, and strategic approach managing regulatory compliance,” remarked Hallam upon his appointment.
Hallam has worked for Ben E. Keith Company for over 33 years, and has held various positions across the beverage and food divisions. He is responsible for creating the Ben E. Keith State and Federal PAC and sits on numerous boards, including Ben E. Keith Company, Wholesale Beer Distributors of Texas, Center for Alcohol Policy, and Operation Rock the Troops.
In his new position, Hallam will provide strategic advice, counsel, and direction to the corporate executive team. A crucial part of his role is that he will foster external relationships with key constituents, representing the company's business interests, reputation, and image before regulators, legislators, and elected officials of federal, state, and local governments.
He will also serve as a spokesperson for Ben E. Keith Company and play a pivotal role in policy development as the food and beverage business continues to evolve.
"Throughout his tenure at Ben E. Keith, James has consistently infused the organization with energy, tenacity, and a relentless determination for success. Respected and liked by his peers and associates, I look forward to the positive influence he will bring to the business in his new role," expressed Chief Executive Officer John Hallam.
Hallam earned his Bachelor of Arts degree from St. Edward's University and a Master of Business Administration degree from Southern Methodist University.
Congratulations to James Hallam!