We’ve had Bergader and its newest edelblu Blue Cheese line in our sights for some time now, but hadn’t yet gotten a chance to sit down with the company to learn more about its founding and how it continues to differentiate itself at market. I spoke with Antje Müller De Leo, Head of International Communication and Administration, to learn more.
“With proven market appeal, our cheeses enhance menus, cheese boards, and upscale retail offerings, making them a consumer favorite,” she tells me. “Our reliable supply chain ensures timely deliveries, and our marketing support includes promotional assets, social media strategies, and influencer partnerships. Partnering with Bergader boosts profitability by encouraging cross-selling with complementary products.”
The offerings from Bergader are known for their unmatched quality and are crafted through traditional methods and state-of-the-art technology.
“We offer a diverse range of products, including edleblu Cream, edleblu Gourmet, and innovative edleblu Cheese Cubes, catering to various tastes and culinary needs,” Antje explains. “Additionally, we’re able to position ourselves as a brand that appeals to younger consumers and is the best product to be used for refined palates and cuisines.”
Founded in 1902, Bergader Privatkäserei GmbH is based in Waging am See in Upper Bavaria and has been in the hands of the same family for four generations. With well-known brands such as Bavaria blu, Bergbauern Käse, Almzeit, edelblu and Bonifaz, Bergader is a reliable constant in the German food retail sector.
Since its founding, Bergader has only continued to grow. In 2023 alone, the company achieved approximately 37,500 tonnes of cheese sales and approximately 290 million euros in cheese turnover. In addition to its production sites in Upper Bavaria, Bergader also has a sales company presence in Northern Italy, and its export sales account for roughly 30 percent of the total business.
With a long-term strategy to strengthen this export business in the United States, Bergader is a cheese company to watch.
Deli Market News will continue to cover the latest in all things related to specialty, so stay tuned.