Better Than Bouillon® continues to infuse the kitchen with flavor as it launches its latest product. The new Organic Beef Pho Base from its Culinary Collection is made with beef stock, roasted beef, ginger, and anise, making it easier for consumers to make a savory, flavorful pho broth at home that tastes like it has been cooking all day.
“We’re excited to partner with Costco to bring our new Organic Beef Pho Base to customers. With this innovative flavor base, we aim to make it easier for everyone to enjoy the delicious flavors of beef pho in their everyday cooking without compromising on quality or taste,” said Steve Goodyear, President and Chief Executive Officer of Summit Hill Foods, the parent company of Better Than Bouillon. “Our Organic Beef Pho Base is the perfect solution for those eager to experience the complex aromatic flavors of pho but don’t have the time—or the ingredients on hand—to develop a broth from scratch.”
Better Than Bouillon’s Organic Beef Pho Base is sold exclusively at Costco Wholesale, in a 21 oz jar that is equal to 100 servings. It will be on shelves this fall and available to customers in select locations across the United States and Canada, a press release stated.
The Organic Beef Pho Base is the latest addition to the Culinary Collection from Better Than Bouillon. Featuring a selection of chef-created, unique flavor combinations, the Culinary Collection is perfect for chefs of any skill level who like experimenting with bold flavors. Culinary Collection flavor bases help quickly elevate family-favorite dishes in no time by adding and enhancing flavor.
Better Than Bouillon uses only premium ingredients across its full range of bases and is free from artificial colors, preservatives, or flavors. Unlike blocks or cubes, Better Than Bouillon makes it easy for people at home—whether they are chefs or home cooks—to add just the right amount of flavor to their dishes.
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