Plant-based products bring in all sorts of nutrients and benefits that curious consumers search for, and Beyond Meat® is making the flavors of foodservice possible right in store aisles. Recently, the alternative-meat innovator announced the debut of its Beyond Chicken® Tenders at select retailers nationwide in response to consumer demand along with expanded distribution of its other products.
“Following the success of our plant-based chicken in restaurants, fans were eager to get their hands on a retail product that’s readily accessible and can be cooked at home anytime,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat. “We’re thrilled to be answering consumer demand by launching Beyond Chicken Tenders at prominent retailers nationwide, continuing our momentum in the plant-based poultry category.”
In response to positive taste reviews and consumer demand, the company is debuting its Beyond Chicken Tenders at select retailers nationwide. With crunchy, golden breading and a juicy, tender bite, Beyond Chicken Tenders are designed to offer the same great taste as traditional chicken tenders but with 50 percent less saturated fat. Like all Beyond Meat products, Beyond Chicken Tenders contain no GMOs, antibiotics, hormones, or cholesterol.
Coupling with the expansion of its Chicken Tenders, Beyond Meat is also increasing its retail product distribution of other Beyond Meat products at Walmart stores in which Beyond Meat products are currently sold, making this the third such expansion this year alone.
The retail rollout of Beyond Chicken Tenders follows a successful foodservice launch earlier this summer. According to the release, Beyond Chicken Tenders is one in a series of breakthrough plant-based chicken innovations from Beyond Meat, including:
Beyond Chicken Tenders has an MSRP of $4.99 and come pre-cooked, ready-to-heat in the air fryer, oven, or microwave for a crowd-pleasing meal that’s ready in under 10 minutes. Starting in October, shoppers can find Beyond Chicken Tenders in the frozen food aisle in select Walmart, Jewel-Osco, Safeway NorCal, Harris Teeter, Giant Foods, and ShopRite stores across the country with additional availability expected to be added later this year.
Additionally, Walmart plans to increase the number of stores offering Beyond Breakfast Sausage® Classic Patties by more than 1,500 stores and Beyond Breakfast Sausage Spicy Patties by more than 1,300 stores, as well as increasing availability of Beyond Meatballs™ and Beyond Beef® Crumbles.
For more information on these exciting expansions and products, click here.
Stay tuned as Deli Market News keeps a close watch on the plant-based sector alongside deli, dairy, and specialty foods.