Beyond Meat® is continuing to expand the plant-based sector with a new addition: Beyond Breakfast Sausage® Links. The new and innovative plant-based meat offering is the brand’s fourth new retail product of 2020 following the launch of its Beyond Breakfast Sausage™, Cookout Classic™ Line, and most recently Beyond Meatballs™.
“With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at home, we knew the segment was ripe for innovation,” said Stuart Kronauge, Chief Marketing Officer, Beyond Meat. “With the launch of Beyond Breakfast Sausage Links, we’re thrilled to introduce another better-for-you plant-based meat option to satisfy consumers’ love of classic breakfast dishes. We think our fans will be excited that they can make restaurant-style breakfast an at-home staple with our new links.”
Designed to deliver the same taste and texture as pork-based links, Beyond Breakfast Sausage Links have no GMOs, bioengineered ingredients, synthetic colors, hormones, antibiotics, or cholesterol, and have 40 percent less sodium than a leading brand of traditional pork breakfast sausage links, as noted in the press release.
October is also National Sausage Month, making it perfect timing for Beyond Breakfast Sausage Links to launch at grocery stores nationwide, including at select Kroger, Albertsons, Sprouts, Harris Teeter, Whole Foods Market, and more throughout the month. Sold in the meat case with a suggested retail price of $5.99 for eight links, Beyond Breakfast Sausage Links feature a signature blend of savory herbs and spices and are a delicious and satisfying plant-based addition to any breakfast spread.
As a result of the brand’s impressive growth in retail, the company’s products are available at approximately 26,000 retail outlets across the U.S. According to the latest 4-week SPINS data ending September 9, 2020, Beyond Meat was the number one selling brand in all refrigerated plant-based meat, the press release noted. This is apparent as the company recently doubled its retail distribution of its frozen breakfast sausage patties in many major retailers such as Kroger, Walmart, and Publix.
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