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Beyond Meat® Unveils Expanded Line of Beyond Crumbles; Ethan Brown Comments

Beyond Meat® Unveils Expanded Line of Beyond Crumbles; Ethan Brown Comments


EL SEGUNDO, CA
Monday, April 1st, 2024

Beyond Meat®’s latest product launches pack a flavorful punch. The plant-based producer has announced a newly renovated and expanded line of Beyond Crumbles, rolling out now in the freezer aisle at grocery stores across the United States. The crumbles will be available in three craveable flavors and meet the rigorous nutrition criteria of the American Heart Association’s distinguished Heart-Check Food Certification Program and the American Diabetes Association’s Better Choices for Life Program.

Ethan Brown, Founder and Chief Executive Officer, Beyond Meat®“We continue to innovate across our product lines to deliver delicious taste and health benefits alike. For consumers who love the taste and versatility of beef, but want to reduce saturated fat and cholesterol in their diet, Beyond Crumbles offer a convenient, healthy protein for the center of the plate. Beyond Crumbles’ strong nutritional profile, coupled with its simple and clean ingredient list, earned the product certification by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program,” said Beyond Meat Founder and Chief Executive Officer Ethan Brown.

Beyond Crumbles are juicy, bite-sized crumbles that go from frozen to finished in just a few minutes. Made with clean and simple plant-based ingredients, Beyond Crumbles have 12 g of protein per serving with less than 1 g of saturated fat and no cholesterol, according to a press release. These new plant-based crumbles will be available in three versatile flavors: Beyond Beef® Crumbles Original, Beyond Beef® Crumbles Feisty, and the newest flavor, Beyond Sausage® Crumbles Italian-Style, which will be available this summer.

The plant-based producer has announced a newly renovated and expanded line of Beyond Crumbles, rolling out now in the freezer aisle at grocery stores across the United States

As part of Beyond Meat’s commitment to innovating for human health, this announcement follows Beyond Steak’s earlier certifications by the American Heart Association and the American Diabetes Association. Additionally, the company recently announced its new Beyond IV platform, the fourth generation of the Beyond Burger® and Beyond Beef®, with significant advancements across taste, health, and clean label. The new Beyond IV products, which will launch at grocery stores across the U.S. this spring, are the result of a multi-year research effort that included working with leading medical and nutrition experts to meet the standards of top health organizations.

We will continue to await the company’s next innovation, so stay tuned.

Beyond Meat®
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