Looking from a place of achievement, those that are successful have the ability to see the potential in others, as is the case with Grupo Bimbo and Olyra Foods. The bakery behemoth recently announced that its venture capital arm, Bimbo Ventures, has made a minority investment in the producer of organic and nutritional breakfast biscuits to help further expand its presence in retail and online.
“Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions,” said Constantino Matouk, Vice President of Bimbo Ventures. “We are excited to work with them to help grow the business and expand availability of Olyra’s products to more consumers.”
Olyra launched in 2017, with Founder and Chief Executive Officer Yannis Varellas seeking to offer delicious, nutritious breakfast biscuits. According to a release, the biscuits are produced using Greek ancient grains, including barley, oat, spelt, and lupine. All of the biscuits are organic, non-GMO, and made with natural ingredients.
The brand debuted its lineup in unique flavors like Hazelnut Carob, Cinnamon Tahini, and Fig Anise. Since then, the company has expanded its offerings to include sandwich breakfast biscuits in Double Chocolate, Hazelnut Cocoa, and Greek Yogurt Blueberry. Olyra also recently introduced filled breakfast biscuits in Peanut Butter, Almond Butter, and Double Chocolate. Today, the brand is distributed both online and in over 5,000 retail locations nationwide.
“These past few years have been exciting as we’ve worked toward offering consumers new nutritional breakfast options,” said Varellas. “We are looking forward to working with Bimbo Ventures as we continue our growth and expansion into the market.”
Backed by this new funding from Bimbo Ventures, what will future growth look like for Olyra? Stay tuned to Deli Market News for the latest updates.