Sauces and dips are essential in my household—it’s practically in my name. So when news came about that Sprouts Farmers Market is partnering up with Bitchin’ Sauce, this trade news writer couldn’t be more excited.
“We’re so excited to be launching in Sprouts Farmers Market,” said CEO and Founder of Bitchin’ Sauce Starr Edwards. “We used to purchase our fresh ingredients from our local Sprouts when we first started the company, so this partnership feels very full circle for me. We can’t wait to share our Bitchin’ goodies with even more Very Bitchin’ People.”
According to the release, Bitchin’ Sauce is one of the top-selling items in the Dips & Salsas category in the natural market. With this new partnership, the company will now be available at more than 360 Sprouts Farmers Market stores nationwide.
Sprouts is one of the largest natural grocers in the country and boasts award-winning leadership and innovation. With Bitchin’ Sauce’s almond-based recipe, this is a match made in saucy heaven.
Four SKUs will be launched in Sprouts stores, including award-winning flavors Original (sofi™ Gold 2019), Cilantro Chili, Chipotle (sofi Bronze 2019, sofi Silver 2018), and Pesto. The sauces are vegan, gluten-free, Project Non-GMO verified, and Kosher, retailing at $5.99.
For more exciting partnerships in the retail sector, keep checking back to Deli Market News.