Publix is expanding its selection of premium, organic, frozen food offerings with the extension of its smoothie assortment. Through the retailer’s latest alliance, Publix is debuting four of Blender Bites 1-Step Smoothie products on its shelves—including one newly introduced flavor.
“Launching into one of the most trusted retailers in the U.S. is an incredible milestone for the Company, and our team is honored to be on shelves at Publix. We look forward to providing their customers access to our award-winning 1-Step Smoothies, offering them the convenience, nutrition, and taste our existing customers love,” stated Chelsie Hodge, Chief Executive Officer and Founder of Blender Bites. “We supply our products to some of the top retailers in America and continue to position ourselves as a leader in the competitive frozen smoothie category. Building distribution in states with warmer climates is a strategic measure to mitigate some of the seasonal buying patterns we see in colder climates.”
Publix will now carry four alluring varieties: Green D-tox™, Daily Defen-C™, Liquid Sunshine™, and the newly debuted Superberry Sport™.
Through the brand’s distribution partner KeHE Distributors, the four Blender Bites varieties will be available at 1,383 Publix stores across Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, and Virginia. As a press release noted, Publix is the first major grocer to offer the new Superberry Sport flavor.
With over 1,000 stores joining the distribution network, this Publix listing is set to elevate Blender Bites’ brand visibility and accessibility across the southeastern United States, the release added.
To read more about this expansion and each of the newly added SKUs, click here.
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