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Blue Apron Announces Availability of New Keto-Friendly Meals; John Adler Shares

Blue Apron Announces Availability of New Keto-Friendly Meals; John Adler Shares


NEW YORK CITY, NY
Wednesday, February 14th, 2024

The popularity of the keto diet is growing, and Blue Apron is expanding its Prepared & Ready category to tap into the demand. Recently, the meal kit provider announced its introduction of Keto-Friendly meals, available to order now for delivery starting March 4.

John Adler, Senior Vice President of Physical Product, Blue Apron“The initial demand for Prepared & Ready has exceeded our expectations by over 100 percent. Prepared meals is one of the fastest-growing segments in the food industry, but consumers are looking for better flavor and higher quality than what is out there today. Blue Apron delivers on that experience,” said John Adler, Blue Apron’s Senior Vice President of Physical Product. “Keto options are popular in the prepared meal space, with 'keto diet' as the most searched diet plan in the U.S. We look forward to bringing our version of our Keto-Friendly meals into customers' homes.”

The Prepared & Ready expansion is part of Blue Apron’s plans to grow the category to hundreds of recipes, focusing on increased variety and dietary flexibility, a release explained. Blue Apron plans to expand its Keto-Friendly meal selections in the near future, but the initial selection includes:

  • Harissa Turkey with Brown Rice and Kale
  • Salmon & Roasted Sweet Potatoes with Pesto, Peppers, and Almonds
  • Cavatappi Beef Bolognese with Parmesan and Ricotta Cheese
  • Buffalo-Style Chicken with Mashed Potatoes and Vegetables

The meal kit provider announced its introduction of Keto-Friendly meals, available to order now for delivery starting March 4

Keto-Friendly Prepared & Ready meals and a selection of Prepared & Ready Add-ons are available to order now as part of a subscription through the company’s website and mobile app. Keto-Friendly meals are available to order without a subscription starting on March 4 through Blue Apron’s Market.

To learn more about this launch, click here.

As Blue Apron continues to expand this lineup, DMN will bring you updates.

Blue Apron
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