Food Network lovers rejoice! Blue Apron is partnering with renowned chef Amanda Freitag. The celebrity chef, known for her roles on Chopped and Iron Chef, is creating a new set of fall recipes for the company’s meal prep kits inspired by global flavors and classic comfort foods. The new lineup will feature welcomed flavor indulgences for Blue Apron customers that miss pre-quarantine restaurant experiences.
"Growing up, my family understood the value of a good meal, but we were busy. We ate a lot of frozen pizzas and other things that were easy to prepare. I still love those simple, classic American flavors, but I prepare them a little differently now. When you cook at home with Blue Apron, you can easily create the nostalgic meals you loved growing up, but with fresh ingredients delivered straight to your door. You can now feel good about serving these classic meals to your family,” explained Freitag.
Freitag's journey has inspired her to introduce a variety of elevated comfort-food classic recipes, according to a press release. As consumers strive to find a little bit of comfort and certainty in these challenging times, her meals are sure to bring about a few smiles.
"With people stuck at home and the uncertainty surrounding back-to-school plans, finding time to cook a wholesome family meal becomes even more of a question mark for parents. This partnership invites Blue Apron customers to learn new skills in the kitchen, while bringing their families the feel-good comfort foods they're craving," said John Adler, Vice President of Culinary, Blue Apron." At a time when routine is more important than ever, we're excited that our Blue Apron chefs will be able to explore these amazing flavors inspired by Chef Freitag's journey."
With many restaurants closed or limited, and consumers sheltering in with their families as much as possible, the Blue Apron options created by Chef Freitag offer a strong solution for those who want to bring the dining out experience to the kitchen. With the newest collection of recipes, families can simulate the flavorful experiences of dining at their favorite eateries from the safety and comfort of their homes.
Freitag’s Blue Apron include:
While we all miss the experience of dining out with friends and family, eating delicious celebrity chef designed recipes that we can cook ourselves may offer needed consolation. The partnership with Chef Amanda Freitag has us wondering what future Blue Apron pairings will bring, and how other companies will follow suit?
For the latest updates, keep checking back with Deli Market News.