Buyers, make room on your shelves! Bolthouse Farms has unleashed several products to bring beloved seasonal flavors to consumers, in addition to immunity-boosting offerings to help them get a head start on their health-focused New Year’s resolutions. For a closer look at the supplier’s extensive lineup, I got in touch with Amy Shoemaker, Director of Marketing, who clued me in on the process of bringing these lucrative products to market.
“We consistently work to innovate new products within all of our lines, including beverages, refrigerated dressings, and carrot products as we continue to be one of the leaders in producing premium branded products,” Amy notes. “We listen carefully to the needs of our consumers and customers to make improvements and introduce new products on a regular basis.”
As shoppers go in search of popular seasonal flavors to evoke the holiday spirit, Bolthouse Farms has presented multiple alluring options, including its Peppermint Mocha and Holiday Nog, which were both recently launched back in October.
“Bolthouse Farms is dedicated to providing accessible, healthy, and delicious options all year long, and the holiday season is no exception!” exclaims Amy. “These two beverages offer healthier options with less calories and fat, so consumers can indulge without worrying about what’s in their glass. The two limited-time offerings also provide retailers with variety in their refrigerated shelf set, encouraging consumers to try the Bolthouse Farms brand into the new year and beyond.”
Bolthouse Farms® Peppermint Mocha is made with decadent Dutch cocoa, rich arabica coffee, and a cool hint of peppermint. The dangerously delicious limited-time only beverage is low in fat and cholesterol, and is the perfect way to kick off the holiday season. Another limited-time offering, Holiday Nog, features milk, egg yolks, a pinch of nutmeg, and a dash of vanilla, bringing the creamy taste of traditional eggnog with low fat and cholesterol. Both of these mouthwatering seasonal offerings are available in 52 oz bottles.
However, the sales don’t stop following Christmas, as the company has also announced several immunity-boosting items to help shoppers kick off their New Year’s resolutions the right way. Launched in August, buyers can capitalize on rising demand for healthy options with Bolthouse Farms Green Immunity Boost, Bolthouse Farms Bolts® Immunity Elderberry, and Red Goodness.
“Consumers today are looking for functional products to help boost their immune systems. Bolthouse Farms has specifically crafted these delicious beverages to do just that, with blends of fruits and vegetables, as well as vitamins and minerals,” Amy says. “With more and more consumers hoping to increase their vegetable and fruit consumption and wanting to consume products with real ingredients, we are committed to helping retailers satisfy these needs for their shoppers. The Goodness line of smoothies, including the new Red Goodness, give retailers a wider variety of products for every consumer need.”
To read more about the innovative products stealing shopper’s hearts (and dollars) this season, click here.
Deli Market News will continue to report on the latest releases to hit retail shelves, so stay tuned for more updates.