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Boursin® Launches New Seasonal Fig & Balsamic Cheese

Boursin® Launches New Seasonal Fig & Balsamic Cheese


CHICAGO, IL
Wednesday, September 30th, 2020

Although the weather here in California is perhaps the farthest from autumnal as it gets, the advent of October means I want fall flavors ASAP. Consumers like me—and we are in the multiples—are always chasing after products that promise both cozy vibes and decadent taste. Boursin® is delivering on all fronts, recently unveiling its newest holiday flavor, Fig & Balsamic.

Matt Barlow, Brand Director, Boursin®"We're excited to release Boursin's newest limited-edition flavor, Fig & Balsamic," said Matt Barlow, Brand Director, in a press release. "For the past few years, we've seen 'fig' increase in popularity. We always look to deliver innovative, delicious, and sophisticated flavors deeply-rooted in consumer trends. The rich, sweet notes of Fig & Balsamic are a must-try this season."

For a limited-time only, this new cheese will bring a complex sweetness to homemade charcuterie boards. Applications are numerous, as the cheese can be elevated in a fancy brunch, spread across a baguette, or enjoyed simply with some crackers.

Boursin® recently unveiled its newest holiday flavor, Fig & Balsamic, to capture seasonal sales

Boursin Fig & Balsamic is now available in the deli section of major retailers nationwide, including Kroger, Publix, Ahold, Albertsons, and more.

The scurrying of feet across the ground? That’s me running off to stock up.

Boursin® CheeseBel Brands USA
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