If I had to distill summer into a flavor, crisp citrus and fresh herbs would be a part of my tasting experience, and Bel Brands USA's Boursin Cheese seems to be of the same mindset. Bringing this seasonal fantasy to life, the cheesemaker has debuted its new Boursin Parsley & Lemon limited flavor just in time for poolside lounging and delicious charcuterie boards under the summer sky. Furthering the enjoyment, the brand has also launched its Glamp Boursin outdoor culinary experience to provide one lucky consumer with the ultimate foodie escape right in their own backyard.
"Over the last year, we've been inspired by the new ways people have started entertaining at home and on the road with the rise of staycations, backyard hangouts, and glamping occasions. At Boursin, we want to continue to spark people's creativity and drive culinary inspiration, helping people turn any campfire into a wow-worthy experience," said Matt Barlow, Brand Director for Boursin. "We're so excited to bring Glamp Boursin to life and encourage consumers to get inspired to make unique, memorable meals this summer."
As consumers have already begun turning their backyards into staycation destinations due to the pandemic, what better way to continue the transformation than with an elevated camping experience along with delicious food? According to a press release, this is exactly what Boursin will do via its Glamp Boursin experience, introducing its fans to a one-of-a-kind glamping experience for 24 hours.
The winner of the glamping extravaganza will have access to:
If glamping isn't in shoppers' cards, Boursin has also introduced other summer treats for consumers through its website. The cheesemaker has rolled out new recipes featuring its new Boursin Parsley & Lemon flavor, along with ideas for elevating camping trips all season long.
How will this unique culinary experience and new limited flavor boost Boursin's popularity in the dairy case? There's only one way to find out—keep reading Deli Market News.