Tradition meets evolution is what Brooklyn Cured’s new packaging is serving as the unique designs prepare to grab consumer attention. Pulling inspiration from New York’s classic Italian deli signage, the revamp pays homage to the company’s roots while showcasing its commitment to product innovation.
“Our cured meats are inspired by our diverse, food-centric borough, and we wanted to update our packaging to reflect that,” Brooklyn Cured Founder Scott Bridi explained. “The fonts are inspired by signage on the Italian Salumeria storefronts where my family shopped in Brooklyn. We are also inspired by New York sneaker culture, with bold primary colors on white backgrounds and lines that represent movement on the packaging.”
The new packaging will begin shipping nationally in November and arrive in January on all store shelves for a fresh start to 2024, a release stated. These unique designs are retail-friendly and add visibility for the company’s retail partners.
Brooklyn Cured’s Presliced Charcuterie line now has color-coded labels so consumers can quickly identify flavors on store shelves. The flow wrap for the Salami Chubs has a larger footprint than the previous design, so the items are more visible to shoppers at the store level.
Salami Trio Packs will be some of the first products consumers can purchase with the refreshed designs. Featuring three flavors of the company’s top-selling Presliced salami in one package, both the Italian Salami Trio and the pork-free Beef Salami Trio encourage shoppers to build more diverse charcuterie boards and sandwiches.
“Our goal is to add excitement not just to special gatherings, but everyday meal times with unique flavors and twists on tradition,” Bridi added. “We kept this in mind when designing our colorful new packaging and know we’ll really stand out on store shelves!”
With the packaging redesigns, there is no change to retail prices or UPCs for any items in the Brooklyn Cured product line.
Keep an eye on Deli Market News for more of the latest brand updates and refreshes.
