Boxes are all the rage these days, as suppliers across our industry work to ensure consumers still have access to unique product lines. The California Milk Advisory Board (CMAB) and dairy exporter HarbyrCo are but some of many who have launched curated product boxes, with the dairy leaders debuting the “California Cheesemakers’ Select” as part of the Victory Cheese effort, a grassroots movement to help cheesemakers throughout the U.S. market and sell their cheeses directly to consumers.
“Artisan cheesemakers in California are facing many difficulties due to the COVID-19 situation, including restaurant closures and retail outlets stocking fewer items,” said Jennifer Giambroni, Director of Communications for the CMAB. “The Cheesemakers’ Select box was designed to promote volume, direct-to-consumer sales to help cheesemakers weather the storm. These cheeses are part of our state’s culinary identity and we don’t want to see them—or the people who bring them to the table—disappear.”
The California Cheesemakers’ Select—which is available in two box types: Summer Celebrations and Weekend Party—features a different selection of four hand-picked California artisan cow’s milk cheeses available for delivery to consumers throughout the U.S. every month on the CaliforniaCheeseBox.com website for $49 each.
These boxes are perfect for virtual cheese and wine gatherings or even small celebrations and include the following cheeses:
According to a press release, each cheese is made with 100 percent milk from California’s dairy farm families and carries the Real California Milk seal. A $5 donation will be made to the California Artisan Cheese Guild for each of the two inaugural boxes sold in support of education, promotion, and partnerships for California’s artisan cheese community.
For more news from the frontline of the dairy industry, stay tuned to Deli Market News.