With over a decade of experience in retail and specialty food, Lizzie Werber is joining the California Milk Advisory Board (CMAB) as Senior Marketing Manager. Werber brings a wealth of knowledge in brand strategy, project management, and cross-functional collaboration.
“I'm very excited to be joining the immensely talented team at CMAB and to support the incredibly hard-working dairy farmers that make up the dairy industry throughout the state,” said Werber. “I can't wait to partner with the team and collaborate on ways that we can bring delicious items to life on the shelf for consumers throughout the country.”
In her new role, Weber will be responsible for the planning, execution, and analysis of consumer promotions. She will also be a valuable resource of marketing expertise to CMAB’s processor community.
Weber previously held roles at Murray's Cheese, including titles such as Manager of Business Development and National Brand Marketing Director. Prior to that, she got her start at Waggener Edstrom, where she supported the public relations agency’s food and beverage clients.
Most recently, Werber held the position of Vice President of Business Development at the Ugly Company, a California-based company focused on combating food waste, a press release noted. In this role, Werber built out a wholesale and B2B program from the ground up, driving new revenue streams and implementing operational efficiencies. She also developed a go-to-market strategy for bulk and wholesale programs and managed a sales team while collaborating with executive leadership on omnichannel sales initiatives.
“Lizzie’s proven record of building successful integrated marketing programs and deep understanding of the retail and specialty food space will be instrumental in CMAB’s evolution of retail consumer promotions,” said Katelyn Harmon, Director of Business Development for U.S. Retail. “Her energy and passion are evident. We’re really looking forward to seeing where Lizzie takes our retail promotions in the future.”
Congratulations to this leader on her new position!
