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Cargill Protein North America Releases 2024 Protein Trends Report

Cargill Protein North America Releases 2024 Protein Trends Report


WAYZATA, MN
Tuesday, February 13th, 2024

Cargill’s unique position as one of the industry’s leading protein providers allows the company to stay at the forefront of market trends in the ever-popular category. Recently, Cargill Protein North America released its inaugural 2024 Protein Trends Report, The Protein Profile.

“The report shares a comprehensive look at the biggest trends in protein right now and for the year ahead—diving deep into the consumer mindsets, desires, and behaviors, while sharing real world impact for retailers and foodservice,” the company said in an industry announcement.

Cargill Protein North America released its inaugural 2024 Protein Trends Report, outlining where it sees the biggest trends and opportunities in the sector

According to Cargill, the biggest protein trends of the year include:

  • Less is More: The average household size is shrinking, changing the ways we shop, cook and store food. For smaller households, preheating and using an entire oven can feel like overkill for what recipes are calling for. Appliances like air fryers and pressure cookers are game-changers for quick, smaller-sized meals, especially for preparing protein
  • Simplify My Life: As consumers are once again pressed for time, they are reaching for easier, faster mealtimes. Technology is helping meet this desire. Retailers can consider adding in-store differentiators that highlight convenience to drive interest—and sales
  • Connecting Cultures and Cuisines: Global cuisines continue to trend upward, giving retailers an opportunity to be ahead of the curve in innovation. Retailers can capitalize by leaning into diversified regional and local flavor offerings both at the protein case and in hot-and-ready meals
  • Redefining Value: Value means different things to different people. Some are choosing premium items to replace a restaurant experience, reframing price on their terms. Others are buying fewer items and looking for deals. Stretching their dollar in the grocery store is key. The more retailers can overtly communicate savings and value, the stronger the proposition is for shoppers (think: advertisements and deals)

A number of trends in Cargill's 2024 Protein Trends Report point to simple and convenient products For the full report, click here.

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