I don’t know about you guys, but when I get off work, all I want to do is go home, pour myself a big ol’ glass of wine, veg out, and throw on some Netflix. Did you notice what I didn’t include in that list? Cooking dinner. It’s not that I hate to cook, but after a long day, laziness takes over and delivery is available at the push of a button. Is that delivery food healthy? Probably not very. Current consumer reports indicate that I’m not the only one going through the home-cooked vs. takeout song and dance every night—all data indicates that shoppers are including convenience as a major factor in their purchasing decisions. Cargill is developing products that deliver on both convenience and home-cooked goodness. Its new Honeysuckle White® and Shady Brook Farms® Turkey Skillet Kits line is the latest to offer consumers a fast, easy, and healthy option for ditching the delivery app.
“Our consumer research found that cooking and eating a healthy dinner each day isn’t easy. Fresh meal kits help solve this problem, but turkey is under-represented, or even sometimes not represented at all, in fresh meal kits sold at grocery stores,” said Kassie Long, Brand Manager for Cargill Protein North America. “With our Honeysuckle White and Shady Brook Farms Turkey Skillet Kits, we’re giving consumers what they want—wholesome, convenient, customizable meal options that taste great.”
The Cargill team dove deep into a recent Nielsen Fresh Fact report (52 weeks ending July 13, 2019) and found that turkey-based meal kits represented just 1 percent of the entire segment. The company recognized the untapped potential of that tasty, healthy, and affordable protein source, inventing its new line of Turkey Skillet Kits to fill that market gap. Each Turkey Skillet Kit includes four turkey breast cutlets that are hand seasoned in a proprietary blend and paired with a gourmet sauce packet. The entire kit and kaboodle cooks in less than 15 minutes, so consumers can get a healthy and delicious meal on the table in less time than it takes to watch an episode of 30 Rock (guess which show I’ve been marathoning lately).
“The introduction of Honeysuckle White and Shady Brook Farms Turkey Skillet Kits reflects Cargill’s commitment to innovation that turns data-driven insights into informed product development decisions that take advantage of flavor trends and consumer behaviors. By doing so, we help our customers move food from store shelves to consumer dinner tables, and continue to do our part to nourish the world,” Chuck Gitkin, Chief Marketing Officer, Cargill Protein North America, commented.
The Turkey Skillets come in four globally-inspired flavors, including:
The Turkey Skillet Kits won’t be available at retail until the spring of 2020 but, full disclosure, I got my hands on one early, and let me tell you—I’ll be first in line at the grocery store come launch day. I tried the Tuscan-Style Tomato Garlic Basil and was shocked by how something so healthy could taste so good! The turkey cutlets were perfectly seasoned, cooked quickly, and when sautéed with the gourmet sauce, the dish exceeded all my expectations. Each Turkey Skillet Kit makes a great meal on its own—I paired mine with a Caesar salad and crusty bread—but the flavors are versatile enough to allow consumers endless side dish pairing options.
Meal kits are one of the fastest growing value-added categories at retail, but, as Cargill found, turkey-based meal kits are woefully few and far between. With the Turkey Skillet Kits, Cargill is striking while the iron is hot—pairing convenience and taste with an in-demand, healthy protein source. Once the Turkey Skillet Kits launch next spring, consumers will have a new, compelling reason to ditch takeout.
For more updates on meal kit breakthroughs and innovations, keep reading Deli Market News.