When Elle Williams told me that Carr Valley Cheese is releasing new packaging for its Snack Stix line, I knew I had to share the news with all of you. I sat down with the Director of Sales and Brand Development to get the inside scoop.
“Our new Snack Stix packaging features a bright, shelf-ready case designed to catch the eye and invite consumers to interact with the product. The updated look includes a vibrant yellow display box with a cutout window that showcases the individually wrapped sticks inside,” she told me. “It’s compact, clean, and designed to take up minimal shelf space—valuable real estate in today’s retail market.”
On that note, I asked Elle how the new packaging will stand out at retail and in home kitchens.
“On the shelf, the upright display and bold Carr Valley Cheese branding immediately draw attention, while the window allows customers to see the quality and quantity of the product. In the kitchen, the new design is highly functional—easy to grab from, store, and keep organized. Whether used for retail snacking or food prep, this packaging adds a layer of professionalism and convenience,” Elle relayed.
In introducing this new packaging to the market, Carr Valley set out to create packaging that better serves its retail partners.
“The slim design addresses merchandising challenges while offering instant point-of-sale appeal for shoppers seeking a unique, all-natural, high-quality snack,” Elle explained. “It boosts shelf visibility without losing the handcrafted, artisanal character Carr Valley is known for—striking a balance between modern appeal and our rich brand heritage.”
Carr Valley offers seven unique Snack Stix flavors—Cranberry Chipotle Cheddar, Gouda, Smoked Cheddar, Fontina, Native Sheep, Goat Cheddar, and Bread Cheese®. As snacking trends grow, the company remains committed to providing healthy, distinctive options.
“Visit us at booth #5313 at IDDBA to see our new display cases and Taste our Story® firsthand,” Elle concluded.
Say no more! I look forward to feasting my eyes on Carr Valley’s newest creation.
