The heart is its own source of power, from its metaphorical representation to its actual central position for any of us to survive. The latest from Hommus and Mediterranean Cedar’s Foods is all heart in all senses of the word as the company launches its Cedar’s with Heart initiative with a partnership with the Breast Cancer Research Foundation (BCRF).
“Cedar’s is committed to turning our brand’s ethos into action by bringing our mission and values to life. We hope to lead by example and inspire people to do and know better,” said Chris Gaudette, Chief Financial Officer of Cedar’s Foods. “We put heart into everything we do at Cedar’s—from the ingredients we choose to the products we make, to our internal processes making sure everyone has a seat at our table. Cedar’s with Heart is something to be felt, endowed with care and driven to make a true difference. In today’s world, the value of community, togetherness, and shared experiences is invaluable.”
In addition to ensuring all flavors of Cedar’s 8 oz and 16 oz Hommus will have BCRF’s pink ribbon seal on the package for September and October to highlight Breast Cancer Awareness Month, Cedar’s is donating $50,000 to BCRF in 2020.
“By partnering with BCRF, the largest private funder of breast cancer research, Cedar’s is making a direct and tangible impact,” said Myra Biblowit, BCRF President and CEO. “Research is the reason deaths from breast cancer have declined by 40 percent over the last three decades. With Cedar’s support, we’re able to propel research forward, faster.”
Selecting the BCRF as Cedar’s with Heart’s first partnership was a quick decision for the brand, according to a press release.
“We recognize many of our consumers have been indirectly or directly affected by breast cancer, but what truly hit home for us is we have current employees who are living with breast cancer, employees whose family members are living with breast cancer, employees who have successfully completed treatment, and employees that we have lost to breast cancer. We stand with them,” said Nick Scangas, Chief Operating Officer of Cedar’s Foods. “Once we learned more about BCRF’s mission and efforts, we made a commitment to join them in their mission to put an end to breast cancer by advancing the world’s most promising research.”
It is certainly a move with massive impact potential, as a woman in the United States is diagnosed with breast cancer every two minutes.
Cedar’s with Heart is an initiative the company has enacted to invest in and honor its employees, as well as the communities and the consumers it serves.
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