Chorizo is probably one of my favorite proteins to get at Chipotle Mexican Grill. Now that the chain is offering a Plant-Based Chorizo option, I may go as much as I can! The new Plant-Based Chorizo is available for a limited time in the United States, and both meat-eaters and veggie-lovers won’t be able to get enough.
“We are thrilled to introduce guests to our new, flavor-packed Plant-Based Chorizo during a season when healthier options are top of mind," said Chris Brandt, Chief Marketing Officer. “Plant-Based Chorizo is our best chorizo ever and proves that you don’t have to sacrifice flavor to enjoy a vegan or vegetarian protein.”
The new, craveable protein is made using all real, fresh ingredients grown on a farm, not in a lab. According to the company’s release, the highly anticipated launch is backed by positive consumer engagement and fan excitement following a test of Plant-Based Chorizo in Denver, Colorado, and Indianapolis, Indiana, in August 2021. Chipotle leveraged its stage-gate process to test, listen, and learn from customer feedback before deciding on a national launch strategy. Strong test results drove the brand to feature its second-ever vegan protein on a national stage.
Chipotle’s Plant-Based Chorizo has the deep, rich flavor and a slight kick that chorizo fans crave. Chipotle peppers, ripe tomato paste, crushed garlic, Spanish smoked paprika, and extra virgin olive oil combine with natural protein from freshly grown peas to deliver a full-flavored vegan protein that guests will love, whether they’re committed to a meatless diet or trying plant-based protein for the first time. Plant-Based Chorizo is certified vegan, packed with 16 grams of protein per 4 oz serving, and is made without artificial flavors, colors, preservatives, grains, gluten, or soy.
“Creating a delicious plant-based protein that sizzles on the grill with the robust flavor and texture profile chorizo-lovers expect was a real challenge,” said Nevielle Panthaky, Vice President of Culinary. “Our culinary team has worked relentlessly for years to develop this breakthrough Plant-Based Chorizo recipe that is uniquely Chipotle and aligns with the brand’s industry-leading Food with Integrity standards.”
In addition to the new protein offering, Chipotle is kicking off the New Year with three new Lifestyle Bowls powered by Plant-Based Chorizo. Designed to make healthy habits easy and accessible, Lifestyle Bowls are preconfigured entrées made with real, fresh ingredients that align with nutritional preferences like Whole30®, keto, paleo, high protein, vegan, and vegetarian.
Chipotle’s latest menu innovation is available at U.S. restaurants, the Chipotle app, and online, while the Lifestyle Bowls are available exclusively on the Chipotle app and online.
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