A partnership of epic proportions is already in the works. Chipotle Mexican Grill and Strava partnered to inspire and encourage healthy habits throughout the year, marking the first partnership between Strava and a restaurant brand.
"We know getting through January is always the hardest hill to climb on the journey toward health and wellness goals," said Chris Brandt, Chief Brand Officer, Chipotle. "With the help of challenges on the Strava platform and our curated Lifestyle Bowls, we are giving our fans the right tools to sustain healthy habits and win in 2024."
According to a Chipotle running survey, nearly 7 out of 10 Chipotle consumers who are runners indicate they are likely or very likely to eat Chipotle after training for a race.
With this in mind, the partnership between Strava and Chipotle seems as natural as peanut butter and jelly. As the press release noted, by creating "Chipotle segments" in key markets—portions of roads and trails created by the Strava community where athletes can find friendly competition—Strava athletes can now find these segments in major cities across the United States.
Will we see more brand partnerships like this in 2024? We’ll continue to report the latest, so stay tuned.