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Chobani Creates Match-Made in Heaven With New Greek Yogurt and Nut Butters Lineup

Chobani Creates Match-Made in Heaven With New Greek Yogurt and Nut Butters Lineup


NORWICH, NY
Monday, July 15th, 2019

Chobani released a new line of Greek yogurt that has me jumping for joy. Chobani® Greek Yogurt with Nut Butters combines the wonderful Greek yogurt we all know and love with the decadent flavors of protein-packed nut butters, helping both consumers' digestion and healthy protein intake. Now I feel like I’ve been eating Greek yogurt wrong this whole entire time.

Peter McGuinness, Chief Marketing and Commercial Officer, Chobani“Our fans love adding nut butters to their Chobani Greek Yogurt and at our Chobani Café®, the combination has consistently been among the best sellers for many years,” said Peter McGuinness, Chief Marketing and Commercial Officer. “This inspired us to create a new platform, perfectly pairing Greek Yogurt with nut butters like almond and hazelnut, to create a food that’s high in protein, has less sugar than other yogurts, and just the right amount of healthy fats to power consumers throughout the day.”

Chobani’s press release stated that the five new flavors will be available this summer for $1.69 per 5.3oz single-serve cup. I’ll splurge a little (or a lot) for the following new combinations:

  • Vanilla Greek Yogurt with Almond Butter
  • Plain Greek Yogurt with Almond Butter
  • Honey Greek Yogurt with Almond Butter
  • Chocolate Greek Yogurt with Hazelnut Butter
  • Vanilla Greek Yogurt with Cashew Butter

“It’s incremental innovation that will bring more excitement and consumption to the yogurt category that continues to be under-penetrated in the U.S.,” said McGuinness. Oh boy, am I ever excited. But just in case, Chobani will also be kicking off a creative marketing campaign that will tell the “cow + nut” love story in a humorous tone to showcase to consumers why nut butter and Greek Yogurt are a pair that goes great together.

Chobani Greek Yogurt with Nut Butters combines the wonderful Greek yogurt we all know and love with the decadent flavors of protein-packed nut butters

Now for the unfortunate souls with nut allergies, Chobani is spreading the love all around by releasing three additional new flavors this summer as well:

  • Chobani Greek Yogurt Peaches & Cream, a blended whole milk Greek Yogurt
  • Chobani Flip® Cookie Dough, a vanilla low-fat Greek Yogurt with cookie dough pieces, cookie rice crisps, and milk chocolate chips
  • Chobani Flip Boston Cream Pie, a vanilla low-fat Greek Yogurt with yellow cake crunch, custard clusters, and chocolate chips

These cravable flavors are available nationwide in retailers and grocery stores for the masses this summer.

Deli Market News will continue to keep you up to date on all things delicious.

Chobani
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