Chobani is changing the refrigerated dairy case with the rollout of several new products. Recently, the dairy company announced the debut of the new World of Chobani® Probiotics, a full portfolio of probiotic yogurts and drinks, kids pouches and shakes, and non-dairy functional beverages with immunity-supporting probiotics. Chobani also added new items to the company’s batch-made oat-based platform, including the vegan-friendly Chobani Oat Zero Sugar with zero grams of sugar and two new Chobani Oat Coffee Creamers.
“Today we’re in four exciting growth categories, adding delicious nutritious new oat milks, creamers, and functional beverages to our expanded yogurt portfolio,” said Peter McGuinness, President and COO of Chobani. “But even as we expand into new categories, it’s always in addition to a strong and growing dairy-based yogurt business. There’s no question that the importance of immunity has taken on new meaning in these times, and that’s why so many of our foods and drinks have benefits of probiotics to support immunity, digestive, and gut health.”
The new Chobani Probiotic yogurts and yogurt drinks have a diverse blend of scientifically confirmed probiotic strains with multiple benefits for immune, digestive, and gut health, bringing a proactive approach to a new generation of probiotic consumers. As stated in the company’s release, an estimated 60 percent of consumers say that supporting their immune system will continue to be important after COVID-19.
To meet this need, Chobani is introducing new Chobani Probiotic yogurts and yogurt drinks and Little Chobani™ Probiotic pouches and shakes, elevating the perception and understanding of probiotics in a new way for adults and children. Perfect for at home or on-the-go nourishment, this diverse blend of four scientifically confirmed proven probiotic strains includes LGG®, L. Acidophilus, Bifidus, and L. Casei.
Like all Chobani products, Chobani Probiotic yogurts, drinks, and pouches are made with only non-GMO ingredients and no artificial sweeteners, artificial preservatives, starches, or artificial flavors. The press release notes the new options as follows:
Beginning in December, Chobani will further expand its oat-based platform. Chobani Oat Zero Sugar is a new vegan-friendly drink with zero grams of sugar and no lactose, nuts, or gluten at a suggested retail price of $3.99 per 52 fl oz multi-serve. Available in Original and Vanilla, Chobani Oat Coffee Creamers are vegan-friendly, made with organic oats, and do not contain lactose, nuts, or gluten and is priced at $3.99 per 24 fl oz multi-serve.
These innovations have come to market as oat beverage sales soared 272 percent in dollar sales in 2020 year-to-date, while total coffee creamer sales have increased nearly 20 percent over the same period.
Chobani is also expanding offerings across its existing platforms, including:
For more information about all Chobani products, click here.
With so many new products coming out, what will Chobani come up with next? Keep reading Deli Market News as we bring you the latest.