As Chobani continues to lead initiatives across the dairy sector, the brand recently extended an exciting alliance to support farmers. Teaming up with Fair Trade USA®, the company has launched a groundbreaking certification program for U.S. dairy farms and cooperatives, providing financial premiums to dairy farmers and workers which will help protect and empower them while raising sustainability standards.
“I come from a farming family, and I worked at a dairy farm in Upstate New York, so I know firsthand the magic of the dairy industry, but it’s hard work and farm families face many challenges in today’s marketplace,” said Hamdi Ulukaya, Founder and CEO of Chobani. “Fair Trade USA’s certification—the first ever in the U.S. dairy industry—will help our dairy farmers build on their hard work to raise farming standards, take care of their workers—many of whom they consider family—and ensure the well-being of their animals and their land while giving consumers greater peace of mind that the dairy they buy demonstrates a commitment to positive economic, environmental, and social pillars.”
The announcement is an expansion of Fair Trade USA’s partnership with Chobani, which announced its Milk Matters™ program in 2019 to further its commitment to support economic, environmental, and social standards throughout the company’s milk supply chain. The fair trade certification program is available to milk producers throughout the U.S., a press release stated.
Fair Trade Certification provides farm owners and cooperatives with an opportunity to differentiate, increase engagement with consumers, and receive a financial premium for their investments. An immigrant workforce, which makes up an estimated half of the U.S. dairy workforce and is especially vulnerable to these issues because of limited legal protections, will benefit from Fair Trade USA’s new dairy program. In collaboration with experts and organizations already working in the space, Fair Trade USA plans to develop an environmental component to this program which will address the unique challenges of the dairy industry.
“Fair trade is often associated with commodities like coffee, cocoa, and textiles produced in the Global South, and not as known within agricultural and farming operations here in America,” said Paul Rice, CEO, Fair Trade USA. “We believe in bringing the benefits of fair trade to as many in the industry as possible to create impact. Today, that opportunity is in the U.S. dairy sector. The rigorous, time-tested standards, certification systems, and training programs we’ve developed to protect and empower producers, workers, and their communities around the globe will now deliver value to the U.S. dairy producers and workers. We are thrilled to partner with ethically minded companies like Chobani to bring certified product to the market so consumers have more conscious dairy options.”
As part of Chobani’s Milk Matters initiative, Fair Trade USA initiated a pilot program with dairy farms and cooperatives in New York and Idaho to determine how the organization’s Agricultural Production Standard (APS), used for certification of a wide range of crop and farm settings around the world, could be applied to the dairy industry. The end result, a version of the APS modified for the dairy industry, is now being offered to all dairy farms and cooperatives throughout the United States.
Fair Trade USA’s APS incorporates standards and processes developed by the globally recognized International Labor Organization (ILO). Fair Trade USA is also a member of ISEAL, the international organization driving the advancement of collaborative and transparent sustainability solutions.
The certification process typically takes six to nine months to complete, and, when certified, milk buyers are authorized to promote their products using the widely recognized Fair Trade Certified seal. When Fair Trade Certified milk is purchased, buyers pay an extra amount which is allocated to a Community Development Fund. The funds support democratically selected projects and on-farm investments that enhance the working environment. A portion of the funds are also available to support investments required to come into compliance with the Fair Trade Standard and projects to deliver on the goals and intentions of the Fair Trade program.
“In an increasingly diverse and competitive market, we are always looking for opportunities to differentiate our product and demonstrate our commitment to continuous improvement,” said Lisa Ford, Special Projects Manager, Cayuga Marketing. “Fair Trade certification gives us a conduit to demonstrate our ongoing commitment to provide quality milk from members dedicated to furnishing a safe, fair, and equitable work environment. The Premium Funds that come with Fair Trade Certified sales will be used to enhance best practices on our certified dairy farms, offer expanded worker training and safety installations, and work to benefit farm worker families and communities.”
David Darr, Senior Vice President and Chief Strategy and Sustainability Officer at Dairy Farmers of America (DFA), also commented on this monumental initiative.
“Along with care for animals and stewardship of the environment, providing a safe and quality workplace is of critical importance for dairy farmers, their employees, and our industry. DFA is proud to work with Fair Trade and Chobani on this innovative pilot. Through this program, dairy farmers and dairy farm employees will have access to new resources that can be used to collaborate on impactful initiatives in their businesses and their communities,” said Darr.
In tandem with this announcement, Chobani is releasing Fair Trade Certified™ Greek yogurt versions for all of its 32 oz, multi-serve tubs, including Whole Milk Plain, Low Fat Plain, Non-Fat Plain, Strawberry Blended, and Vanilla Blended. Chobani’s Fair Trade Certified yogurt products are sold nationally at all major grocery and retail stores and are produced at Chobani’s Twin Falls, Idaho, and South Edmeston, New York, production facilities. Chobani plans to expand the certification to other products.
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