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Chobani Launches its First-Ever Celebrity Co-Branded Product With Cody Rigsby; Federico Muyshondt Comments

Chobani Launches its First-Ever Celebrity Co-Branded Product With Cody Rigsby; Federico Muyshondt Comments


NEW BERLIN, NY
Friday, October 15th, 2021

A limited-edition, protein-fueled energy drink is hitting dairy shelves, and no, I’m not talking about your average protein shake. Chobani recently introduced its first-ever celebrity co-branded product featuring Peloton instructor and fitness star Cody Rigsby. The Chobani® Complete Shake Cody Rigsby Edition has 25 grams of high-quality protein with all the essential amino acids needed for building muscle—making it a functional and delicious pre- and post-workout snack for everyday athletes and fitness professionals.

Federico Muyshondt, Chief Commercial Officer, Chobani“It is important for us to work with people who are authentically fans of Chobani, like Cody,” said Federico Muyshondt, Chobani’s Chief Commercial Officer. “To have Cody champion our advanced nutrition yogurt will help more people learn about the power of Chobani Complete as a great complement to their active lifestyles.”

This advanced nutrition yogurt was first introduced in July 2020. Chobani Complete is easy to digest and offers up to 25g of complete protein, 3g of fiber, 0g of added sugar, and no lactose.

The Chobani® Complete Shake Cody Rigsby Edition has 25 grams of high-quality protein with all the essential amino acids needed for building muscle

According to the release, Chobani has since continued to innovate and introduce new lines of functional food for people looking for a healthier spin on traditional dairy. Most recently, Chobani launched Chobani Zero Sugar, an alleged first-of-its-kind dairy snack with zero sugar—naturally.

Rigsby draws riders to his classes with his infectious energy and engaging social commentary, encouraging his audience to push themselves while having a blast in life. And sometimes, we need a little peppy energy to power through the last moment in a workout along with the sweet, sweet award of a delicious yogurt drink.

Cody Rigsby, Instructor, Peloton“I’ve been a fan of Chobani yogurt for many years. This is a partnership made in heaven as we both love making sweat and nutrition accessible to all levels of fitness fans,” said Rigsby. “Now, I can grab and go with my go-to snack that’s great tasting and good for you. Look, mom! My face is on my favorite yogurt!”

As always, Chobani Complete products are made with locally sourced milk and non-GMO ingredients along with no artificial sweeteners, preservatives, starches, or artificial flavors. The product is available in three different formats: 5.3 oz cups available in Blueberry, Vanilla, Mixed Berry, Strawberry, and Peach; 10 fl oz shakes available in Banana Cream, Mixed Berry Vanilla, Strawberry Cream, and Vanilla; and 32 oz tubs in Vanilla.

Every Chobani Complete product has 15–25g of complete protein with zero grams of added sugar. They’re also a good source of fiber, diabetes-friendly, gluten-free, lactose-free, and made with only real fruit.

In addition to being packed with protein, the lineup offers all nine essential amino acids, which are the building blocks of proteins for the body. They also contain billions of probiotics as well as prebiotic fibers so the body can get the best of both worlds.

More partnerships and releases are always in the works, so stay caught up as we report.

Chobani
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