As consumers are making the charge for more delicious, better-for-you eating options, leading innovators like Chobani are at the forefront of that charge. Recently, the company unveiled its latest innovative product, Chobani® Zero Sugar. In addition, the company has teamed up with Tent Partnership for Refugees to release a new product alongside expanding several other lines.
“Chobani Zero Sugar is a revolutionary innovation,” said Peter McGuinness, President and COO of Chobani. “Our team developed a brand new product that is as delicious as it is healthy. You won’t find another product on shelves nationwide in the U.S. dairy aisle with 11 grams of protein and only natural ingredients, but no sugar or artificial sweeteners.”
Chobani took the sugar out of milk to make its groundbreaking product with only natural ingredients. According to the release, Chobani starts with milk that’s been filtered to reduce naturally occurring sugar. From there, Chobani uses cutting-edge natural fermentation methods that allow yogurt cultures to consume the remaining sugar. Chobani then adds natural, non-GMO sweeteners with pleasant tastes like monk fruit and allulose.
As a result, Chobani Zero Sugar is one of the first nationally distributed products in the U.S. yogurt aisle that has no sugar. Sold nationwide at grocery and retail stores this summer, Chobani Zero Sugar has 60 percent fewer calories than representative low-fat yogurt with fruit according to USDA FoodData Central, Chobani Zero Sugar is for the health-conscious consumer seeking natural alternatives to sugar. It is lactose-free, an excellent source of protein, and contains 6 live and active cultures including probiotics.
The Chobani Zero Sugar platform includes 5.3 oz single-serve cups in Vanilla, Mixed Berry, Strawberry, and Blueberry at a suggested retail price of $1.49, 5.3 oz 4-packs available in Vanilla and Mixed Berry at a suggested retail price of $4.49, and 32 oz multi-serve in Vanilla at a suggested retail price of $5.49.
Teaming up with Tent Partnership for Refugees, Chobani is aiming to help people who have been forced to flee their home countries in a new initiative called UNSTUCK. Chobani and Tent, which Chobani founder Hamdi Ulukaya started in 2016, believe that once a refugee gets a job, they stop being a refugee. Through that partnership, Chobani® & UNSTUCK™ Greek Yogurt Mango & Cream was born.
“We’ve always been a company with heart and soul. This new product, while absolutely delicious, is innovative in its supply chain design. This is not a typical charity product, we are not making a donation, but instead, the purchase of the product inherently provides jobs for refugees working at our fruit suppliers,” said Niel Sandfort, Chobani’s Chief Innovation Officer. “UNSTUCK has the potential to make a meaningful impact on the refugee crisis, so the more brands that come on board, the bigger the impact we can make together.”
With over 5.6 million Venezuelans forced to leave their country, this has become one of the largest refugee crises in the world.
The collaboration drives jobs for refugees by sourcing mango from suppliers committed to employing Venezuelan refugees. To that end, the mangos are used to create Chobani & UNSTUCK Greek Yogurt Mango & Cream, which is sold nationally in 5.3 oz 4-packs at a listed suggested retail price of $4.29.
“Our goal is to create a coalition of businesses—starting with food and beverage companies like Chobani, our pilot partner—that will make and sell UNSTUCK co-branded products,” said Nick O’Flaherty, Director of UNSTUCK. “We want to bring more brands on board to help us make an even greater impact. The more UNSTUCK products we sell, the more ingredients brands source, the more job opportunities for refugees we help create.”
In addition to Chobani Zero Sugar and the Unstuck collaboration, Chobani is also expanding offerings across its existing platforms, including:
How will the dairy, specialty, and deli categories continue to evolve? Deli Market News will continue to report.