Gardein, a brand of Conagra Brands, has thrown its patty into the burger ring. Released on May 28 for National Burger Day, the new Ultimate Plant-Based Burger looks, cooks, and smells like real meat for a satisfying burger experience with no sacrifices. The new burger adds to Gardein's reputation for delivering great-tasting meat alternatives.
“Burgers have become a symbol of the meat-alternatives category, and we believe our newest offering belongs at the top of the list,” said Tara Rozalowsky, Vice President/General Manager. “We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and think it’s a great way to celebrate National Burger Day.”
According to a press release, 70 percent of new plant-based eaters order or make a burger for their first purchase. To ensure burger lovers and newcomers to the category have a satisfying experience, Gardein has designed the Ultimate Plant-Based Burger to mimic the taste of real beef, with no soy ingredients and no GMOs.
To kick-off the celebration, Gardein enlisted a pair of celebrity burger enthusiasts. Comedian Amy Sedaris and entertainer Lance Bass took to their Instagram channels on May 28 in collaboration with Gardein and grilled up their own takes.
The Ultimate Plant-Based Burger is the newest addition to Gardein's menu of plant-based alternatives to meat and fish. With roots in chef-inspired cuisine, Gardein believes those seeking plant-based meals shouldn't have to settle for a limited menu. Gardein’s offerings include Meatless Meatballs, Chick'n Tenders, Fishless Filets, and more.
The Gardein Ultimate Plant-Based burger is sold in the freezer sections of grocery stores and mass retailers nationwide. A six-pack retails for $12.99, while a two-pack is available for $4.49.
Deli Market News will continue to cover this burgeoning sector, so stay tuned.