Food and music: an iconic duo that plays off of each other to only improve consumers’ experiences. Conroy Foods recognizes this powerful pairing, and Jim Conroy, one of the Owners of the company, is sharing local Pittsburgh music on a national stage with a scannable QR code featured on 2.5 million bottles of the supplier’s Beano’s Original Submarine Dressing.
“Pittsburgh Original Music paired with Beano’s Original Submarine Dressing: A feast for your senses!” said Conroy. “I came up with the Pittsburgh Music Promotion idea while attending a Clarks show in 2022 at the Oaks Theater in Oakmont, Pennsylvania. The Clarks are so good, I thought that there must be a way to let more people know how good they are when it hit me. What if we could place a QR code link to a band playlist on every bottle of our Beano’s Original Submarine Dressing? I took the idea to Jen Gregg, our Director of Marketing and Communications. Jen and her team brought the idea to life.”
Once the QR code is scanned, shoppers are taken to a page where they can find a curated playlist featuring several local bands, including The Clarks, Gene the Werewolf, The Living Street, and more. According to a release, under the playlist, visitors can access links to band websites and show schedules, further supporting local musicians.
In addition to showcasing the talented local artists, the landing page will include an entry form to win items from several bands to kick off this special promotion.
“After many months of planning and preparation, The Clarks are excited to LIVE, LOVE, and GET SAUCED with Beano's music streaming promotion,” commented Greg Joseph, a member of The Clarks who played a large role in curating the list of bands.
If you and your shoppers are ready to rock and roll this summer, make sure to put Beano’s front and center on your shelves!
