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Cooks Venture Debuts FoodID “No Antibiotics Ever” Label Backed by Testing; Matthew Wadiak and Kevin Lo Comment

Cooks Venture Debuts FoodID “No Antibiotics Ever” Label Backed by Testing; Matthew Wadiak and Kevin Lo Comment


DECATUR, AR
Thursday, April 14th, 2022

When it comes to the food they eat, consumers like guarantees. That is one reason why Cooks Venture has joined forces with Food In-Depth (FoodID) to roll out a verified No Antibiotics Ever label. Backed by testing, the USDA-approved label provides assurance to shoppers that the antibiotic-free claims on their chicken have been proven, giving them peace of mind.

Matthew Wadiak, Chief Executive Officer and Founder, Cooks Venture“In partnering with FoodID, Cooks Venture has independent, scientifically verified data to prove that our claims are what we say they are—we never use antibiotics, and our chickens are 100 percent non-GMO,” said Matthew Wadiak, Cooks Venture’s Chief Executive Officer and Founder. “Animal agriculture accounts for over 70 percent of total antibiotic use in the country and leads directly to antibiotic resistance in people. We’ve taken the initiative to validate our work so our customers can be confident in our claims and know they are eating nutritious, high-quality meat from a verified source.”

Since March 2020, FoodID has been providing rigorous, regular on-site testing at Cooks Venture, a press release stated. The testing ensures that the company’s no antibiotic labels are verified and transparent. As part of the program, FoodID’s “No Antibiotics Ever” tested labels will be featured on Cooks Venture’s pasture-raised chicken products sold in the U.S. immediately.

Cooks Venture has joined forces with Food In-Depth to roll out a verified No Antibiotics Ever label

Each label includes a QR code to offer full transparency on the drug families examined, testing statistics to date, and other Cooks Venture-specific testing data. Cooks Venture’s FoodID report is published monthly and is up on the FoodID’s website and, in the near future, through the QR code.

Kevin Lo, Chief Executive Officer, Food In-Depth“No person should have to question a label’s claims on their food packaging,” commented Kevin Lo, the Chief Executive Officer of Food In-Depth. “That’s why we’re thrilled to be partnering with Cooks Venture. Integrity, quality, and transparency are core to their mission.”

Want to learn more about Cooks Venture’s partnership with FoodID? Click here.

As more companies across the meat and poultry sectors make moves to increase transparency, Deli Market News will report the latest.

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