From breakfast in bed to mid-day charcuterie boards or a deliciously crafted dinner, food is the focus for many consumers as we approach Mother’s Day. As retailers implement their promotional plans in the lead-up to the holiday, I touched base with Crave Brothers Farmstead Cheese to find out which products should be standing front and center.
“Cheese offers a social—and yummy—atmosphere that empowers consumers to serve easy applications like charcuterie boards for social gatherings, brunches, lunches, and dinners,” Roseanne Crave, Marketing and Sales Manager, shares as we talk merchandising ahead of the holiday. “Highlighting your favorite cheeses and directing consumers to the cheese case or cheese aisle allows consumers to choose what they like and prompts them to try new things for a special occasion.”
Retailers are in luck, as Crave Brothers offers a great variety of cheeses that are sure to brighten up the cheese case in time for Mother’s Day merchandising.
“Mother’s Day, along with many other holidays, always involves chocolate. Crave Brothers Chocolate Mascarpone is an award-winning snack or ingredient to help you elevate the occasion,” Roseanne adds. “There are many ways to serve this delicious treat, either by itself, with cookies or fruit, or as a secret ingredient in your favorite cookies or brownies!”
Another standout offering for Mother’s Day is Crave Brothers’ Heart-Shaped Fresh Mozzarella. The name speaks for itself, and the unique and trendy offering can be served on skewers alongside fruit or veggies or added to salads and pizzas.
By staying up to date with the latest trends on TikTok and Instagram, Crave Brothers stays dialed in on consumer shopping behaviors, allowing the company to add value and inspiration by creating new recipes and applications that are both trendy and delicious.
“Mother’s Day is in the spring, so be sure to include fan-favorite spring flavors in your holiday menus. Think refreshing, colorful, and delicious!” Roseanne advises. “Consumers want unique flavors and trends this year. Crave Brothers Cheese offers a variety of sizes and flavors that pair great with fruits and vegetables—all you need to do is direct them in the right direction.”
In addition to the ability to direct shoppers to stores to find its products, engaging with consumers online provides the brand with an additional platform to share its story of farmstead, family, and sustainability.
“Crave Brothers is a family business that employs over 80 employees,” Roseanne concludes. “We celebrate the story of family, farmstead, and sustainability and have great appreciation for the moms in our business, both family and non-family (oh, and the mama cows too!). To all of our wonderful motherly figures at Crave Brothers Farm and Farmstead Cheese, happy Mother’s Day!”
For more category insights and holiday merchandising strategies, be sure to leave a tab open to Deli Market News.
