They say that good things come in threes, and that is certainly the case as DAH! expands its Lassi yogurt smoothie line. The company is introducing three new flavor profiles, Peach with Honey, Vanilla with Cardamom, and Strawberry with Mint, in addition to brand-new packaging. These are all available in a 32 oz bottle and are currently rolling out nationwide.
“In introducing these three new flavors, our goal was to provide consumers with the flavors they love with a touch of DAH!” said CEO Pamela Goldberg. “Our Vanilla Cardamom flavor has the smooth, creamy taste of vanilla and a hint of cardamom, one of the world’s most ancient spices, native to Southern India. We’re excited for consumers to try and fall in love with Lassi and unique, delicious flavor profiles inspired by India.”
DAH!’s points of differentiation include “India-inspired, Slow-cultured, Real Fruit, and High-probiotic (with 15B probiotics per serving).” This reflects the ancient Indian techniques of culturing yogurt at lower temperatures for longer times, resulting in a high-probiotic, richly-textured, intensely flavorful yogurt that is excellent for digestive health, according to a press release.
The supplier currently offers four impressive lines: Lassi Yogurt Smoothie, Dahi dairy yogurt, non-dairy Almond Yogurt, and the recently introduced Oat+Almond+Coconut non-dairy yogurt. The dairy line consists of Lassi in 32 oz bottles. The non-dairy line consists of two products, both available in a single-serve, 5.3 oz cup format. The first line is an Almond Yogurt offered in Plain, Madagascar Vanilla, Alphonso Mango, Field Strawberry, and Wild Blueberry; the second is the new Oat+Almond+Coconut blend offered in Blueberry Pomegranate, Strawberry Key Lime, Cherry Vanilla, Vanilla, and Plain.
How will DAH! continue to make a name for itself in the yogurt set? Keep reading Deli Market News to stay in the loop.