Popular regional bakery, Dewey’s Bakery, is heating up the North Carolina marketplace just in time for the holidays with a series of seasonal pop-up stores that it will operate with the help of several local non-profit organizations.
The company is operating approximately 100 pop-up stores featuring its popular bakery items, including sugar cakes and crispy cookies. The pop-ups are planned to run through Christmas Eve, and all but two of them are run by non-profit organizations, according to The Triad Business Journal. Operators of these stores are allowed to keep 35 percent of all sales revenue, which typically reaches about $35,000. The majority of the pop-ups opened right before Thanksgiving and will close by Christmas Eve.
The pop-ups are scattered throughout North Carolina, including around four dozen in the Triad area. The highest-volume store in Winston-Salem is expected to match or exceed last year’s sales total of $100,000. The stores will carry both packaged items with a shelf life and items fresh from the bakery.
About six years ago, Dewey’s Bakery Owner Scott Livengood began implementing the pop-up format, which coincides with the company’s continued growth that includes product placement in Harris Teeter, The Fresh Market, Walmart, and Food Lion stores, the news source reports.
Keep reading Deli Market News for more news on innovative sales formats.
