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DOVE® Chocolate Puts A New Twist On Mother's Day Tradition With Nationwide  Mother's Night  Campaign

DOVE® Chocolate Puts A New Twist On Mother's Day Tradition With Nationwide "Mother's Night" Campaign

Tuesday, May 4th, 2021

Mother’s Day is just days away, and while we are all thinking of what to make for our moms for brunch, Mars Wrigley's DOVE® Chocolate is thinking past that for what some may consider as the one true gift mothers want: designated time to reconnect with her best friends. DOVE Chocolate is giving moms a unique chance to “own the night” and connect with a few of their closest friends through private, social distancing-friendly movie theater rental experiences across the country—no mom-bligations required.

Leslie Philipsen, Brand Director, DOVE® Chocolate“Staying connected with friends is crucial to a mother’s well-being and sense of self,” said Leslie Philipsen, Brand Director, DOVE Chocolate. “More than a year into the pandemic, Moms are craving connection, particularly with friends they haven’t seen in months. As part of a company that prides itself on creating better moments and more smiles, we wanted to find a way to safely offer Moms an opportunity to do just that. By taking care of all the small details on Mother’s Night, we hope Moms across the country are able to relax, connect, and enjoy a special night out.”

According to the company’s release, research from an Oklahoma State University study indicates that critical factors that contribute to a mom’s well-being include her satisfaction with friendships. DOVE is looking to strengthen those bonds by partnering with participating theaters to give away private film screenings.

DOVE Chocolate has launched its new "Mother's Night" to give moms everywhere the chance to reconnect with friends in celebration of Mother's Day

To check participating theaters and showtimes for the private film screenings, visit this link. Tickets are now available on a first-come, first-serve basis, giving moms the time they need to invite those nearest and dearest come Mother’s Day on May 9.

To sweeten the experience even more, Moms who register for the private film screening will be treated to an assortment of DOVE Chocolate’s newest innovation: silky-smooth Deeper Dark Chocolate (70 percent Cacao) and Deepest Dark Chocolate (82 percent Cacao) PROMISES®. Each dark chocolate has a special message inside the wrapper and comes in a resealable bag for lasting freshness. The new Deeper Dark Chocolate and Deepest Dark Chocolate PROMISES are now available nationwide.

Talk about a sweet experience. Stay up to date with the latest developments in specialty, dairy, and deli as we keep an eye on the newswire.

DOVE® ChocolateMars Wrigley