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duBreton Expands With Whole Foods Market; Vincent Breton Details

duBreton Expands With Whole Foods Market; Vincent Breton Details


SAINT-BERNARD, QUÉBEC, CANADA
Thursday, May 11th, 2023

Whole Foods Market and pork provider duBreton are evolving their partnership as the company’s organic fresh pork cuts will now be available in more of the retailer’s locations nationwide. As part of the distribution expansion, around 275 new outlets will be added to the list of stores offering the products, further growing the brand’s consumer reach.

Vincent Breton, President, duBreton"Whole Foods Market was our first client in the United States. The concern for quality and above all the desire to offer consumers a product derived from responsible agriculture that respects animals are shared values that are the basis of our collaboration. Whole Foods and duBreton are leaders in their field because we are committed to innovation and excellence," said Vincent Breton, President of duBreton.

duBreton, a fourth-generation family business, and Whole Foods have been partners for several years already, according to a release. The company already has its products offered in an extensive list of locations, giving shoppers access to quality meat raised with high animal welfare standards and fed non-GMO grains.

Expanding its partnership, duBreton's organic fresh pork cuts will now be available in 275 additional Whole Foods Market locations

The provider’s organic, GAP 5-step, and Certified Humane products are presented in convenient vacuum packages that preserve the high-quality meat. duBreton’s bone-in and boneless chops and ground pork are Prop 12 compliant as well.

How will this partnership continue to grow? Only time and DMN will tell, so stick around.

duBreton
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