How are the deli, dairy, and meat categories helping to fuel Publix’s latest strategy? The retailer has announced the launch of its perishable recovery program, one of its latest initiatives aimed at alleviating hunger.
“At Publix, we believe our greatest opportunity to give back is by helping to alleviate food insecurity. That’s why we continue our efforts to ensure millions of pounds of food reach our neighbors in need in the communities we serve,” said Publix Director of Community Relations Dwaine Stevens.
According to Feeding America, 119 billion pounds of food gets thrown out yearly—an equivalent of 130 billion meals going to waste.
In response to this pressing issue, Publix rolled out its perishable recovery program to provide nourishing meals for neighbors in need and limit food waste.
The program engages Publix associates in hunger alleviation efforts by having them gather perishable foods that are no longer salable but still safe for consumption and donate them to Feeding America partner food banks and other nonprofit organizations, a press release noted
Products can be donated from the dairy, deli, and meat categories, as well as the produce department.
Publix has donated more than 800 million pounds of food to food banks through its charitable efforts, and adding perishable recovery only bolsters its contributions to the organization.
For more details on the advancement of this creative strategy, leave a tab open to DMN.