In times of such unprecedented challenges related to the ongoing pandemic, it is refreshing to see companies across the industry working tirelessly to make an impact. This Labor Day, Easy Tiger® announces its expansion of its Community Bread Challenge to 100,000 loaves after seeing the support of the Austin, Texas, community.
In March, the original donation was completed, delivering 10,000 loaves of fresh bread to Austin-based food banks. This time around, Easy Tiger is upping the ante with 20,000 loaves, hoping to reach 100,000 by Labor Day 2021.
"Bread is an essential food that brings people together," said CEO Mike Stitt. "Our team of essential workers has been working throughout the summer to Feed Austin. We know the path to 100,000 will be a challenge, but this year taught us that together we can accomplish anything. We've got your back, Austin."
To date, 20,511 Community Loaves have been baked and donated to local Austin food banks. The successful outreach and delivery of these loaves is due to partnerships with Central Texas Food Bank, Meals on Wheels, Keep Austin Fed, Drive a Senior, and Mobile Loaves & Fishes. Easy Tiger plans to continue these partnerships and more.
"The pandemic continues to create unprecedented demand for our services, and we don't see that changing any time soon," said Derrick Chubbs, President and CEO of the Central Texas Food Bank. "Programs like the Community Bread Challenge help provide essential food for hungry families, but they also inspire others to do the same. Easy Tiger has been an essential partner for us in weathering this pandemic. Their support shows the amazing power of a community coming together to help those in need."
As its mission to help those in need continues, Easy Tiger has pledged to cover all labor and fixed costs to bake and deliver the Community Bread. The bakery just asks for community donations when it comes to ingredients like flour.
To get involved and help drive Easy Tiger’s efforts forward, the company urges people to:
Other key takeaways are that:
To support its efforts, Easy Tiger has released a short film entitled “Essential” to pay tribute to the challenges faced by essential workers during these trying times. According to a press release, the film is a way to celebrate and thank essential workers everywhere, including at Easy Tiger. The film was made by local Austin artist, Sydney Gawlik, and it can be viewed here.
"We'll have our hands in some dough and the ovens on as we all get through this crisis together," said David Norman, Head Doughpuncher, and 2020 James Beard Award nominee. "We are really proud of our team helping out, and their spirit shines in the film; we hope the film will be an artifact, around for hundreds of years to show folks in the future where we were and what we did to help during this unprecedented time."
As it continues its philanthropic outreach, Easy Tiger has also been working to expand its reach into retailers across the state to provide Central Texas H-E-B, Whole Foods Market, Randalls, Fresh Plush, and other stores with fresh bread daily.
While the pandemic continues to issue new challenges, Easy Tiger will continue to work overtime to provide for local families across Central Texas. At Deli Market News we salute its efforts, and look forward to seeing what other companies will continue to do to help those in need.