Tracking macros while keeping a reign on the sweet tooth has been made easier with Egglife Foods’ latest innovative launch. Harnessing the power of egg whites, the startup announced the launch of a new creative campaign for its sweet cinnamon egglife® egg white wraps by encouraging consumers to go against the grain.
“The launch of our latest campaign and sweet cinnamon egglife egg white wraps are two key moments for our brand,” said David Kroll, Chief Executive Officer of Egglife Foods. “We’ve been listening closely to our consumers and the industry to deliver what they’re asking for—and that’s exactly what we’ve been doing over the past three years. We know that protein and low sugar are the top two attributes consumers consider in making healthy food choices, and the introduction of sweet cinnamon fills an unmet consumer need, especially for low-carb and gluten-free consumers, as nothing like this exists today.”
According to the release, the new campaign has a bold visual look and clever copy. It tells the story of simple, delicious nutrition with break-through creative. The campaign will come to life across a variety of consumer touchpoints, including connected TV/streaming, online video, social media, display, out-of-home, search, and influencer and public relations with a 43 percent increase in marketing investment versus the prior year.
Egglife is aiming to show how it has reimagined the egg into something extraordinary—delicious wraps made without flour that are inclusive of all lifestyles and have the ability to transform ordinary, carb-laden foods into delicious, better-for-you options. Hence, the new Egglife campaign shares the spotlight with the company’s innovative new sweet cinnamon launch to unlock entirely new eating occasions, making it a pivotal transition from the brand’s existing savory profile.
“Extensive consumer research, data, and our passion for reimagining the future of food informed this brand campaign and innovative new product, and is truly what has helped us meet our consumers where they are at,” said Andrea Schwenk, Vice Product of Marketing and Innovation at Egglife Foods. “We’re thrilled to launch this new creative campaign and to more effectively communicate what the Egglife brand is all about—a brand that has taken an untraditional approach, going against conventional means to produce a truly disruptive product that is a solution to improving our consumers’ lives. Something this brand is extremely proud of.”
The Egglife sweet cinnamon wraps are naturally sweetened with monkfruit, making them a delicious canvas for better-for-you sweet breakfast treats or delicious desserts. This creative campaign highlights what sets Egglife apart in the wrap category. Egglife egg white wraps are made with egg whites, not flour, with less than 1 g of carbs, fewer than 35 calories, 5 g or more of protein, and 0 g sugar in every wrap.
Versatile, unique, and full of flavor, the new variety will be flying off the shelves. To learn more about the campaign, click here.
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